Retention Builds. Month After Month
Personalization
Behaviour targeting
Data enrichment
Customer 360 view
Predictive analytics
Loyalty program
Next best action
AI-powered recommendations
Micro-segmentation
With a well-designed customer retention ecosystem, you can unlock 5–10x returns on your CRM investments.
My services
CRM Strategy
I help businesses shape CRM and retention strategies with clear KPIs, smart data use, and strong creative—while guiding teams through the mindset shift needed for success.
CRM Technology
With 10+ years of experience in MarTech & 9 tech migrations, I help you decide what to automate, how to upgrade, and when to migrate — ensuring your stack delivers real value.
CRM Operations
I build & support high-performing CRM teams — stepping in as interim lead or assessing talent. With 7 years in leadership, I bring structure & clarity to help teams deliver.
CRM Audit
Get a clear assessment of your setup. I review strategy, tech, team, and operations to highlight gaps, opportunities, and quick wins — providing improvement ideas.
About me
For 14 years, I focus on one thing: engaging and retaining customers across industries and business models. My growth and retention strategies have delivered up to 3% incremental value and improved team efficiency by more than 10%.
I bring a strong track record in stakeholder collaboration — including C-level executives — and deep expertise in data, marketing technology, and digital strategy. Data-driven and tech-savvy, I help businesses build smart & effective customer relationships.
My profile in numbers
€342k revenuegenerated with a single upsell email campaign
7-digit MarTech budgetmanaged for the marketing tech stack — balancing cost, performance, and scalability
95% team retentionover a 24-month period — creating an environment where team members felt comfortable and fairly treated both as individuals and employees
11 CRM channelsI work with campaigns & lifecycle journeys across email, mobile push, browser push, in-app, WhatsApp, SMS, print, phone, retargeting, onsite personalization, on-platform placements & telematics
11% annual savingsachieved during the latest tech stack migration — while expanding functionality and unlocking new use cases
1.5 yearsdeep dive into the architecture and technical processes of Customer Data Platform (CDP) software — gained through working experience at a MarTech vendor.
200% ▲in email reach in Germany by improving consent management — achieved through close collaboration with legal and privacy teams
Up to 50 stakeholdersinvolved in cross-functional collaboration on large-scale local and global projects
9 MarTech migrationsled or supported since 2015 — covering both strategic planning and technical execution
Industries
eCommerce & Subscriptions
I worked with numerous e-Commerce brands to deliver global lifecycle communications, lead campaign management, and support retention and upsell programs.
Sports
With nearly 6 years at DAZN in DACH and central roles, I deeply understand sports fan behavior across Europe and beyond — turning that into effective engagement and retention strategies.
Travel & Logistics
Supporting Deutsche Bahn's first CDP experiments and customer profiling at a travel provider, I bring the know-how to drive retention for booking platforms, airlines & mobility services.
FinTech & InsurTech
Consulted on customer activation and onboarding flow design for several tech startups in Finance and Insurance industries — focusing on lifetime value from day one.
This is how I work
01
Complete the self-audit (optional)
Fill out a quick AI-powered online assessment to get a snapshot of your current CRM & retention setup. Select the audit type here.
02
Book a call
03
Run the review
I'll review the results of your audit and identify key opportunities and gaps.
04
Get to the real problem
I'll help you pinpoint your real CRM & retention challenges and next steps.
